Local 'rowdies' promote ‘RR’By Eye TV India Bureau
In the News
UTV Motion Pictures and Sanjay Leela Bhansali, the producers of ‘Rowdy Rathore’, have thought of an innovative idea of promoting their movie. This is Akshay Kumar and Sonakshi Sinha starrer 'Rowdy Rathore'. They have decided to include the local 'rowdies' in the promotion of their film. So, the makers arranged a nationwide contest to find the roughest real-life 'rowdies', who will be ready to promote the film. Luckily, they would be doing it along with the film's lead stars - Akshay Kumar and Sonakshi Sinha. Those winner rowdies will join the stars in their respective cities. The cities selected for promotions include Ahmedabad, Hyderabad, Jaipur, Lucknow, Mumbai and New Delhi.
The makers’ aim is to have a 'rowdy gang' to accompany Akshay Kumar to help him in the film's promotion. Incidentally, the winners have been chosen through local radio stations, wherein people had to reveal their rebellious side by bringing out their pent-up frustration! Thus, UTV and Bhansali short-listed five winners from each city. Now, they form part of Akshay's 'rowdy gang'. 'Rowdy Rathore', co produced by Shabinaa Khan and directed by Prabhu Deva, is all set to hit the theatres on June 1, 2012. The makers are confident that the movie would prove a hit at the Box Office because of the movie’s contents as well as its unique promotion.
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